top of page
Portland Jacks Case Study
Competitive Analysis
Conclusions
Users particularly enjoy live game updates, maps, player information, and the check in feature. They dislike unrelated notifications, unnecessary information, and have difficulty accessing tickets. All apps follow a template based design with little to no unique branding elements. Most pages appear crowded, and the schedule layouts make it difficult to view future games.
Opportunities
Combining aspects of MLB Ballpark and MLB At Bat would create a more ideal in game experience. Paring down information would simplify the experience, declutter pages, and avoid unrelated notifications. Incorporating branded elements and breaking away from templates would give the app a unique feel that stands apart from the competition.
Persona Profile
bottom of page