Snackz

Snackz is a new edible cannabis company that will sell chocolates, gummies, and other goods. The Snackz team wanted to tie their South Dakota roots into the brand without being too heavy-handed. I dug into research different South Dakota-related themes and learned that South Dakota has been home to a number of fossils and that their state fossil is the Triceratops. Triceratops are herbivores, which worked well with the concept of eating cannabis.

Their brand needs to be able to support a wide range of unique product lines, each with their own brand attributes; some product lines will be more high end than others. To address this need, I presented each logo concept with two mood boards – one that represents the more sophisticated side of the spectrum and one that represents them more irreverent side of the spectrum, so the Snackz team could visualize the new brand in different contexts. I included textures, photographs, patterns, and packaging/printing techniques that all tied back to the theme.

The Snackz team also requested bright, loud colors, and I created an extensive color palette that would work with various flavors.


*Client name has been changed to comply with Turnpost's employee NDA. Some work was redacted or excluded altogether.