Passer Restorative Therapies

Passer Restorative Therapies provides anti-aging and wellness therapies and weight management and nutrition solutions for their patients. I wrote copy for sliders, emails, flyers, social media posts, and other material to promote and highlight various services on a bi-monthly basis.

I used positive language to position their services as an act of self care. I wrote to the benefits they provide, rather than the ailments or insecurities they address; this allowed the designers to tie in cheerful imagery. The overall tone creates a uniquely positive connotation around aging and nutrition, which speaks to Passer's mission for helping people age well and feel their best.

I kept the headlines to the high level benefits that matter more to potential patients. Instead of writing about managing hormone levels or fighting cellulite, I spoke to maintaining a fulfilling lifestyle, feeling young again, and having healthy relationships.

As we were working on a bi-monthly basis, I always incorporated some current elements to keep the content fresh. Whether it was referencing the Olympics or an upcoming holiday, finding seasonal relevance allowed me to find new angles and areas to highlight, even when discussing the same overall services.